Hi, I’m Cecilia.
I help brands, companies, and creatives find their voice, define their message, and create content that resonates, performs, and evolves with purpose.
With a background in content leadership, innovative AI integration, and campaign execution, I bring clarity, structure, and creative spark to every project.
Content & Brand Strategy | Marketing Manager | Social Media & Content Producer
Featured Projects
*More Work Available Upon Request
End-to-End Campaigns
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Party City
“Dare to Scare” Halloween Campaign
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Aerie
“Get REAL. Make it Aerie!” Holiday Campaign
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Nature's Sunshine
“Made For More” Wellness Campaign
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MGM Resorts International
MGM Grand Campaign
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Reliant Energy
NRG Reliant Campaign
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Qualcomm Snapdragon X Elite
Snapdragon Advantage Campaign
Writing & Editorial Work
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ULTA Beauty
“Celebrate Hispanic Heritage with Ulta Beauty: Recreate Looks Inspired by Latine Legends”
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Luna Grill
“Why Athletes Are Switching to the Mediterranean Lifestyle for Better Results”
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Regence BlueShield
“Why Prioritizing Your Employees' Mental Health Matters”
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Rebilly
“Design 101: Creating Visuals for Your Business”
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HP Printers
“Upgrade Your Printing Experience with HP Smart Tank Printers”
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Dell
“AI Essentials for Small Businesses: Developing a Winning Technology Strategy”
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Spectrum
“Unlock Your Future with Spectrum’s Cutting-Edge Opportunities”
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ULTA Beauty
“Your Skin But Better: Discover AAPI-Owned Brands at ULTA Beauty”
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Nature's Sunshine
“Back-to-School Health Essentials: 5 Key Supplements for Busy Moms”
REBILLY
B2B Case Study
A B2B case study showing how XY Labs streamlined complex global payments with Rebilly’s orchestration platform—centralizing data, automating workflows, and supporting subscriptions and crypto payments at scale.
Strategy & Case Studies
The Chosen TV
Content Strategy
A content strategy developed to boost awareness and viewership for The Chosen, using custom editorial storytelling, native video, and contextual publisher placements to connect audiences with the series and drive engagement ahead of the upcoming season.
HP Omen
Insights Report
A campaign insights report analyzing how licensed native articles drove awareness and engagement for HP Omen among lifestyle gamers—highlighting performance metrics, content trends, and optimization opportunities to guide future content strategy.
Accenture
Content Strategy
A narrative-driven content strategy designed to build awareness and affinity for Accenture through the story of the Philipstown Wired Grand Prix—using episodic storytelling and native content formats to highlight how technology can transform communities.
Videos & Multimedia Content
Rebilly - Explainer Video
Indeed - UGC Paid Ad
Regions Bank - Commercial
Playstation x Kartrider - Commercial/Story
Healing First Counseling - Story
Almond Breeze - UGC Paid Ad
“Cecilia is an absolute rockstar! She always comes to the table with fun and thoughtful ideas for her clients and produces stunningly creative content like a true powerhouse!”
What People Are Saying
“...always stepping up to the plate last min and coming up with the best ideas that not only are unique, but pique the interest of clients and encourage them to consider investing more $$.”
“You’ve been pivoting with such grace, thank you for being a great teammate! ”