I led the content strategy from concept to delivery—developing editorial thought starters, working with the Design Team to build the Interactive Skins Content Hub, Article Copy, & Stories and producing the final Content Insights Report (CIR). Each element was designed to engage audiences, support campaign goals, and deliver clear, data-backed recommendations to the client.
Objective
Drive awareness of Aerie’s holiday offerings through content that showcases deals, gifts, and must-have items through immersive and engaging formats.
Role
Lead Content Strategist & Producer
Client
Aerie
Year
2024-2025
Impact
Aerie content resonated with the audience during the holiday time, standing out in feed and motivating readers to travel to site to further explore products. My full-stack content ownership—from creative strategy to performance analytics—was critical in delivering measurable, scalable engagement, and acquiring an additional Spring 2025 deal with the client.