I led the content strategy from concept to delivery—developing editorial thought starters, developing and writing 3 custom articles, 1 Display Unit and producing the final Content Insights Report (CIR). Each element was designed to engage audiences, support campaign goals, and deliver clear, data-backed recommendations to the client.
Objective
Drive awareness and consideration of Nature’s Sunshine as the supplement solution to live a healthy life from the inside out.
Role
Lead Content Strategist & Producer
Client
Nature’s Sunshine
Year
2024
Impact
This campaign not only outperformed key benchmarks across CTR, time on page, and CTA rate—but also strengthened the client relationship through strategic content leadership. My full-stack content ownership—from thought starter development to CIR production—was key in positioning us as “the client’s favorite partner” for aligning content with messaging and driving measurable engagement.
