Role
Lead Content Strategist & Producer
Client
Qualcomm Snapdragon Advantage
Year
2024
I led the content strategy from concept to delivery—developing editorial thought starters, developing and writing 3 custom articles, and producing the final Content Insights Report (CIR). Each element was designed to engage audiences, support campaign goals, and deliver clear, data-backed recommendations to the client.
Objective
Reach core Android users and educate them on Snapdragon's role while connecting the functional benefits with their passions. In addition, continue to position Snapdragon as a consumer brand.
Impact
This campaign drove 40K+ page views while significantly outperforming engagement benchmarks. By leading the strategy end-to-end—from editorial thought starters to article creation and CIR insights—I transformed Snapdragon’s technical capabilities into compelling stories that engaged core users and strengthened the brand’s consumer positioning.