I led the content strategy from concept to delivery—developing editorial thought starters, building the Skins Content Hub, and producing the final Content Insights Report (CIR). Each element was designed to engage audiences, support campaign goals, and deliver clear, data-backed recommendations to the client.
Objective
Build buzz and drive awareness for Party City’s bolder Halloween brand positioning by engaging audiences through immersive, editorial-style content.
Role
Lead Content Strategist & Producer
Client
Party City
Year
2023
Impact
The campaign not only exceeded performance benchmarks across all metrics, but also repositioned Party City as a bold seasonal leader. My full-stack content ownership—from creative strategy to performance analytics—was critical in delivering measurable, scalable engagement.