Hi, I’m Cecilia.
I help brands, companies, and creatives find their voice, define their message, and create content that resonates, performs, and evolves with purpose.
With a background in content leadership, innovative AI integration, and campaign execution, I bring clarity, structure, and creative spark to every project.
Content & Brand Strategy | Marketing Manager | Social Media & Content Producer
Featured Projects
*More Work Available Upon Request
End-to-End Campaigns
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Party City
“Dare to Scare” Halloween Campaign
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Aerie
“Get REAL. Make it Aerie!” Holiday Campaign
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Nature's Sunshine
“Made For More” Wellness Campaign
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MGM Resorts International
MGM Grand Campaign
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Reliant Energy
NRG Reliant Campaign
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Qualcomm Snapdragon X Elite
Snapdragon Advantage Campaign
Writing & Editorial Work
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ULTA Beauty
“Celebrate Hispanic Heritage with Ulta Beauty: Recreate Looks Inspired by Latine Legends”
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Luna Grill
“Why Athletes Are Switching to the Mediterranean Lifestyle for Better Results”
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Regence BlueShield
“Why Prioritizing Your Employees' Mental Health Matters”
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Rebilly
“Design 101: Creating Visuals for Your Business”
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HP Printers
“Upgrade Your Printing Experience with HP Smart Tank Printers”
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MGM Resorts
“Indulge in Nearly All Your Foodie Cravings at The Cosmopolitan”
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Spectrum
“Unlock Your Future with Spectrum’s Cutting-Edge Opportunities”
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ULTA Beauty
“Your Skin But Better: Discover AAPI-Owned Brands at ULTA Beauty”
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Nature's Sunshine
“Back-to-School Health Essentials: 5 Key Supplements for Busy Moms”
REBILLY
B2B Case Study
A B2B customer story showing how payments orchestration helped a crypto and IoT company consolidate global payments, streamline compliance, and go live in just two weeks.
Strategy & Case Studies
The Chosen TV
Content Strategy
A holiday content strategy for The Chosen built around custom thought starters and audience insights, designed to spark discovery, deepen engagement, and guide viewers toward tune-in.
HP Omen
Insights Report
A content insights report uncovering which themes, headlines, and visual approaches resonated most with gaming audiences—shaping future thought starters and custom editorial strategies for HP Omen.
Accenture
Content Strategy
A content-first strategy for Accenture rooted in original story concepts, episodic storytelling, and thought starters designed to humanize technology and showcase reinvention at scale.